In AI Marketing, Problem Definition Beats Tools
All five winners of a Claude Code hackathon were non-developers and first place went to a doctor, the case Jehim Choi used to argue domain knowledge wins.
All five winners of a Claude Code hackathon were non-developers and first place went to a doctor, the case Jehim Choi used to argue domain knowledge wins.
The RFP holds only 20 to 30 percent of what decides a proposal and the remaining 70 to 80 percent is dug out of the field, AWS's Jihoon Park says.
Cluely cut its creator roster from 100 to 70 and peaked at 100 to 150 million views a month, ex-CMO Daniel Min said of the three-layer funnel.
Customers now call a vendor only after roughly 60 percent of the decision is made, says Jongil Choi, yet the four-stage buying journey does not change.
A thirty-person Gangnam meetup of Koreans ran entirely in English, with four speakers each bringing one case that broke expectations and one open question.
A Korean startup CTO heading to Japan and the Workato Korea lead working from Singapore made the same bet: the threshold others refuse to cross is the moat.
Two operators said the same thing separately. A demo was enough in January. Now the only question that lands is whether the organization made money.
A founder reached three million users without spending anything on marketing. Not because the marketing was good, but because the product was built to spread.